Coral Reef
– Brand & Graphic Designer
About
Overview
A study project for a beach bar brand development. Introducing an original brand called Coral Reef, started by creating a moodboard, setting a target audience and creating a persona. Then designing a logo compressing the brand identity prism and creating a customer journey map. Lastly, created visuals and mockups with written copies and a call to action to market the brand.
Task
- Brand development
- Social media marketing campaign
- Advertisement graphic design
Tools
- Illustrator
- Photoshop
- Procreate
- Canva
About
A study project for a beach bar brand development. Introducing an original brand called Coral Reef, started by creating a moodboard, setting a target audience and creating a persona. Then designing a logo compressing the brand identity prism and creating a customer journey map. Lastly, created visuals and mockups with written copies and a call to action to market the brand.
Overview
Task
- Brand development
- Social media marketing campaign
- Advertisement graphic design
Tools
- Illustrator
- Photoshop
- Procreate
- Canva
Kickoff
After receiving a brief to come up with an original brand for brand development. I chose to develop a beach bar. I then did my research on how I would want my bar to look and feel.
My thoughts were I didn’t want a typical beach vibe with white and blue colours, with anchors or lighthouses. I want to present the deep ocean. Then I found a living creature as pink coral, it contrasts really beautifully with the deep turquoise ocean.
Name
Since I got inspired by pink corals, I wanted to honour it. I also wanted an unexpected name for the beach vibes, so I came up with Coral Reef.
Style
With the unexpected beach vibes in mind, the style of my beach bar is going to be an outdoor bar representing lively deep ocean vibes. The maximum pax is about 50 people located by the beach.
User Persona
Moodboard
Logo & Icon
Mockup
Brand Prism
Customer Journey Map
Target Market
Value Proposition
After coming up with a brand prism, customer journey map, and target market, I moved on to defining a brand’s value proposition.
The value proposition is “We will treat you right with a drink, and ocean waves.”
Brand Language
I defined the brand language with ten keywords which are casual, chic, chill, confident, cool, exotic, fierce, loyalty, natural, and social.
Digital Marketing
I came up with three written copies and CTA as followed.
- In need of a getaway after work? Click here to check us out
- posted on social media
- Let us treat you after your long day. Grab your free welcome drink today!
- posted on social media and a company website
- CHILL DRINKS + OCEAN WAVES? Reserve your table NOW
- posted on social media and a company website
