Caleza

– ui/ux designer + developer

About

overview

Caleza is a natural hair extension brand. We are here to bring your lifestyle to the next level. Encouraging you to embrace your natural beauty.

Task

  • Logo design
  • Website design
  • Responsive design

Tools

  • Figma
  • WordPress

About

Caleza is a natural hair extension brand. We are here to bring your lifestyle to the next level. Encouraging you to embrace your natural beauty.

overview

Task

  • Logo design
  • Website design
  • Responsive design

Tools

  • Figma
  • WordPress

Research

  • Identifying industry challenge and company goals
  • Determining the target audience
  • Interviewing founder and partners to define brand direction

Brand Identity

Low Fidelity Wireframes

High Fidelity Wireframes

product